The trend towards better environmental protection
“An increasing number of companies are picking up on the trend towards better environmental protection, which is actively promoted by the Government,” says Dean Xie, the vice president of Sales & Service at Linde (China) in Xiamen. “The market is moving in the direction of electric forklifts and away from combustion engines.” Linde is doing very well in China's premium segment. From January to October 2016, sales of Linde electric forklifts in China were up by 14.3 percent over the previous year, surpassing the 12-percent growth rate in the market overall.
To offer Chinese companies with a lower budget an electric truck of Linde quality and with Linde service, KION has launched the Linde Smart Line. In terms of the exterior design, the new red truck looks virtually the same as the premium one. Only a few aspects have been simplified to save costs so that the truck can be offered at a lower price: The battery can only be removed vertically and not laterally and the gear shift is simpler. The engine is also missing a number of extras and there are fewer options to choose from overall. Yet, it is still a genuine Linde truck. “The Smart Line is aimed at customers whose priority is value for money,” says Xie. By introducing Smart Line, Linde wants to gain a foothold in the upper end of the economy segment. The product range will be manufactured in Xiamen only beginning in Spring 2017, and will be positioned above KION economy brand, Baoli.
Smart Line trucks will initially only be available as electrics. Later on, Smart Line will offer the entire range of trucks, says Xie, with the proportion of electric trucks - at 40 to 70 percent - remaining high. It could also be that they are eventually exported to other Asian countries. “There is a shift towards electric trucks in these countries as well,” notes Xie.