Privacy Statement

KION GROUP AG is pleased that you are visiting one of our Group’s websites and appreciates your interest in our Company and our products.

Below you can find out more about how KION GROUP AG (‘KION’ or ‘we/us’) uses and processes your personal data. You will also learn about what rights you have regarding your personal data and about how you can contact us.

Please also read our Cookie Policy which explains how cookies and similar technologies are used when you visit our websites.

What types of personal data are processed?
We process a variety of data from you, depending on the nature of your visit to the website. Below we have listed the types of data that we collect and for what purpose:

General personal data that we receive from you
Personal data, such as your email address, name, and address, are only collected if you provide them voluntarily, e.g. when sending an inquiry to us. We use your personal data solely for the purpose for which you provided it to us, e.g. for the purpose of corresponding with you about your inquiry or processing a contract. Your inquiries may also be forwarded to third parties, such as our group companies, for a response.

Personal data that we collect automatically
When you access this website, we collect and save general technical information. This includes information about the IP address of your computer, the website from which you visited our website, and the time and duration of your visit.

If you use a mobile device, we collect data that enables us to identify the device and data concerning your device-specific settings and properties, information about app crashes, and other system activity.

We anonymize and statistically analyze this information and use it exclusively to improve the appeal, content, and functionality of our website.

Personal data that we receive from other sources
In addition to the data that you give us, we may also receive information about you from other sources. These include business partners, other companies in the KION Group (‘group companies’), and other independent third parties.

Any information that we receive from these partners may be combined with information that you give us.

Purposes for which we use your data
We use the information collected about you for various purposes. Your personal data may be used in the following ways:

1. Contract performance: If your data about the signing and performance of a contract is collected, we use the data to process the contract.

2. Customer service: If you contact us, we store your contact data so that we can process your inquiry and contact you.

3. Marketing: We also use your information for marketing purposes. These activities include:

a) Use of your contact information to send the latest press releases. You can quickly and easily unsubscribe from these marketing messages at any time. Simply click on the ‘Unsubscribe’ link that is contained in all newsletters and other communication materials.
b) If you participate in other promotional activities (e.g. prize draws, recommendation programs, and competitions), the information necessary to run these activities will be used.

4. Improvements to our services: We also use personal data for analytical purposes and for improving our products. This helps us to improve our services and optimize the user experience.

5. Legal purposes: In certain cases, we may use your data to deal with and resolve legal disputes, in the course of investigations, to adhere to compliance policies, and to enforce our rights.

6. We reserve the right to anonymize personal data – i.e. permanently remove any part of the data that enables the data subject to be identified – and use this data for statistical purposes and to improve our products and services.

7. Social media activities: KION is active on the social media platforms listed below. If you visit our pages and use the recommendation functions, we pass on the URL to the social media platform that you have selected.

We recommend that you carefully read the data protection notices of the individual social media platforms. KION and the individual social media platform will process your data as joint controllers, which means that the data protection provisions of the individual social media platform also apply.

The social media platforms in question are:

a) Instagram: KION Group
Data protection: Data Policy

b) LinkedIn: KION Group
Data protection: Privacy Policy

c) Xing: KION Group
Data protection: Privacy at XING

d) Twitter: KION Group
Data protection: Privacy Policy

e) YouTube: KION Group
Data protection: Privacy Policy – Privacy & Terms

f) Facebook: KION Group
Data protection: Data Protection

g) WeChat: KION Group
Data protection: Privacy Policy

With whom we share your data
Your data will not be transmitted to third parties unless we are legally obliged to do so or we engage a third party to process data for the purposes set out above. Where external service providers have access to your personal data, we have put legal, technical, and organizational measures in place and carry out regular checks to ensure that the external service providers comply with the provisions of applicable data protection law.

We are also permitted to pass on personal data if a judicial or administrative decision obliges us to disclose such data. Furthermore, we may share personal data with the competent authorities in order to protect our rights and property or the rights and property of our business partners.

For organizational reasons, it may be necessary for certain information to be passed on to KION group companies. If these companies are located outside the European Union and do not offer an adequate level of data protection, we have entered into contractual agreements as necessary in order to ensure that your personal data is protected in accordance with European rules and regulations.

How we protect your data
We have taken extensive technical and operational security precautions to ensure that the personal data we store is protected against unauthorized access and misuse. Our security precautions are reviewed regularly and adapted in line with the latest technologies.

We store your personal data for as long as we have a legitimate reason for doing so. At the end of the storage period, we reserve the right to anonymize your data instead of deleting it.

Personal data is processed through the use of cookies. You can find out more about how cookies work and how we use them in our Cookie Policy. You can change your cookie settings here . In this context, your personal data is passed on to the following service providers:

a) etracker

We use the services of etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany, on our website to analyze usage data. We do not use cookies for etracker web analysis.

Data is collected and processed on the basis of the provisions of article 6 (1) (f) (legitimate interest) of the General Data Protection Regulation (GDPR). Our interest within the meaning of the GDPR (legitimate interest) is the optimization of our online offering and our website. As the privacy of the visitors to our website is important to us, we will anonymize or pseudonymize any data that might enable an individual to be identified, such as the IP address, login or device identifier, at the earliest possible opportunity. The data is not used in any other way, combined with other data, or shared with third parties. The etracker-generated data is processed and stored by etracker exclusively in Germany on behalf of the provider of this website and is thus subject to the strict German and European data protection laws and standards. etracker has been independently audited, certified, and awarded the data protection seal of quality, ePrivacyseal . You can object to the processing of your data as described above at any time and opt out of etracker collection here .

More information about data protection at etracker can be found here.

b) Google products

Google Maps
The KION Group website uses the ‘Google Maps’ component to display maps and create travel directions.Google Maps is operated by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043 USA, hereinafter referred to as ‘Google’.

By using this website the user agrees to the collection, processing and use of automatically collected data and data entered by the user (including the IP address) by Google, an agent of Google or third parties. The data processing takes place on the basis of your consent within the meaning of Section Subsection 1 (a) of the GDPR.

In addition, each time the component ‘Google Maps’ is accessed, a cookie is set by Google in order to process user settings and user data for display of the page on which the component ‘Google Maps’ is integrated. This cookie is usually not deleted by closing the browser, but expires after a certain amount of time, unless it is manually deleted by you beforehand.

If you disagree with the processing of your data, you have the option of disabling the ‘Google Maps’ service and, by doing this, preventing the transmission of data to Google. To do so, you must disable the Java Script feature in your browser. However, we draw your attention to the fact that in this case you will not be able to use ‘Google Maps’ or only to a limited extent.

The terms of service for Google Maps can be found at the following link:

Full details on transparency, options and privacy policy can be found at the privacy centre of

YouTube plugin
To display video files, we use the video portal of YouTube LLC., 901 Cherry Ave., 94066 San Bruno, CA, USA („YouTube“).

As soon as you access our website, it connects to a server of the YouTube video portal. This server may be located in a non-EU country, such as the USA. A connection is also made to Google’s DoubleClick advertising network. If you have a YouTube user account and are logged in, a connection can be made to your user account.

To enable this function, YouTube stores a cookie on your device. This is only done if you have given your consent. If you do not consent, this cookie will not be stored. You can also prevent cookies from being stored by configuring the relevant settings in your browser software. However, if you configure your browser so that all cookies are rejected, the functionality of this and other websites may be restricted.

YouTube’s privacy policy is available at: Privacy Policy – Privacy & Terms – Google

c) Matomo

We use the web analytics service Matomo (formerly Piwik), a service of InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand, to analyze how our website is used and make ongoing improvements. Matomo is used with the AnonymizeIP extension, which means that IP addresses are only further processed in truncated form. This prevents the data from being linked to a specific person. The IP address sent from your browser via Matomo is not combined with any other data that we collect. We use the service on the basis of our legitimate interest in the analysis, optimization, and commercial operation of our online presence within the meaning of article 6 (1) (f) GDPR.

The Matomo program is an open-source project. The third-party provider’s information about data protection is available here: .

d) Facebook pixel

We also use the 'Facebook pixel' from Facebook Inc. (‘Facebook’) on our website. This enables interest-based advertisements (‘Facebook ads’) to be displayed to users of our website when they visit the Facebook social network or other websites that also use this method. Your browser uses the Facebook pixel to automatically connect to Facebook’s server. We have no influence on the scope and the further usage of the data that Facebook collects using this tool and would therefore like to inform you according to our state of knowledge: The integration of the Facebook pixel enables Facebook to find out if you have clicked on one of our ads or that you have accessed the corresponding web page on our internet presence. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or are not logged in, it is possible that the provider may be able to find out and store your IP address and other identifying features.

We use the Facebook pixel for the purpose of showing Facebook ads that we have posted only to those Facebook users who have also shown an interest in our website. We therefore want to use the Facebook pixel to ensure that our Facebook ads correspond to potential interest of users and are not an annoyance. Furthermore, we can use the Facebook pixel to trace the efficiency of Facebook ads for statistical purposes, in that we can see if users have been forwarded to our website after clicking on a Facebook ad. The legal basis for the use of the Facebook pixel is article 6 (1) (a) of the GDPR.

You can object to the use of the Facebook pixel at any time using the following opt-out option: cookie settings

Information on the third-party provider: Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; ; further information on data collection: 4, and .

e) LinkedIn Insight Tag

We use LinkedIn’s Insight Tag provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (“LinkedIn”).

Data Processing Using LinkedIn’s Insight Tag
The LinkedIn Insight Tag provides information to us about the visitors of our website. If a website visitor is also registered on LinkedIn, we may analyze the visitor’s key professional data (e.g. career level, business size, country, location, industry and occupation) to adjust our website better to these target groups. Furthermore, LinkedIn Insight Tags allows us to measure whether visitors to our website make purchases or perform other activities (conversion measurement). Conversion measurement may also be conducted across devices (e.g. from PCs to tablets).

LinkedIn Insight Tag also offers a retargeting function through which we can display targeted ads to visitors of our website outside of our website. Persons to whom ads are displayed are not identified, according to LinkedIn.

LinkedIn also collects so-called logfiles (URL, referrer URL, IP address, device and browser features and time of access). IP addresses are shortened or (if used to target LinkedIn across devices) hashed (pseudonymized). Direct identifiers of LinkedIn members are erased by LinkedIn after 7 days. The remaining pseudonymized data is erased after 180 days.

The data collected by LinkedIn cannot be assigned to individuals by us, the website operator. LinkedIn stores the personal data collected about website visitors on servers in the US and uses this data for its own marketing measure. For further details, please see LinkedIn’s Privacy Policy at .

Legal Basis
We use LinkedIn Insight on the basis of Article 6 (1)(f) GDPR. The website operator has a legitimate interest in effective marketing measures, including through use of social media. If consent was obtained (e.g. to use of cookies), processing will be performed exclusively on the basis of Article 6(1)(a) GDPR; consent may be withdrawn at any time.

Data transmissions to the US are based on the standard contract clauses of the European Commission. For further details, please see: and .

Objection to Use of LinkedIn’s Insight Tag
You can object to the analysis of your user behavior and targeted marketing by LinkedIn at the following link: .

Furthermore, members of LinkedIn may manage the use of personal data for marketing purposes in their account settings. To prevent data collected by LinkedIn on our website from being linked to your LinkedIn account, please log out of your LinkedIn account before visiting our website.

e) Podigee podcast hosting

We use the podcast hosting service Podigee from the provider Podigee GmbH, Schlesische Straße 20, 10997 Berlin, Germany. The podcasts are either downloaded from Podigee or broadcast via Podigee.

Use is based on our legitimate interest, i.e. interest in reliable and efficient provision, analysis and optimization of our podcasts in accordance with Art. 6 para. 1 letter f of the GDPR.

Podigee processes IP addresses and device information to enable the download/playback of podcasts and to produce statistical data, such as listening figures. This data is anonymized or pseudonymized before being stored in Podigee’s database, unless it is required for the provision of the podcast.

Further information and options for raising an objection can be found in Podigee’s Privacy Policy: .

When we process your personal data, you as a data subject are entitled to assert certain data processing rights vis-à-vis KION. These rights are as follows:

  • As a data subject, you have the right to request confirmation from the controller as to whether personal data relating to you is being processed. Where this is the case, you also have a right of access to this personal data and to the specific information listed in article 15 GDPR.
  • The data subject has the right to demand that KION, without undue delay, rectify any inaccurate personal data relating to you and, where applicable, complete any incomplete personal data (article 16 GDPR).
  • You have the right to demand that KION, without undue delay, delete personal data relating to you if one of the specific reasons listed in article 17 GDPR applies, e.g. if the data is no longer needed for the purposes for which it was collected (right to erasure).
  • The data subject has the right to demand that the controller restrict processing if one of the circumstances listed in article 18 GDPR applies, e.g. if the data subject has objected to processing pending an investigation by the controller.
  • The data subject has the right to object to the processing of personal data relating to them at any time on grounds relating to their particular situation. In this case, the controller will stop processing the personal data unless it can demonstrate compelling legitimate grounds for processing it that override the data subject’s interests, rights, and freedoms or if processing serves to assert, exercise, or defend legal claims (article 21 GDPR).
  • Without prejudice to any other administrative or judicial remedy, each data subject has the right to lodge a complaint with a supervisory authority if they consider that the processing of personal data relating to them infringes the GDPR (article 77 GDPR). The data subject can assert this right by lodging the complaint with a supervisory authority in the member state of their habitual residence, place of work, or place of the alleged infringement.

If you have any questions about the processing of your personal data, you can also contact our Group data protection officer, who is available if you require information or have any suggestions or complaints.

You can contact our Group data protection officer at

Data Protection Department
Thea-Rasche-Straße 8
60549 Frankfurt am Main

Phone +49 69 20 110 0

Thea-Rasche-Strasse 8
60549 Frankfurt am Main
Phone +49 69 20 110 0

Cookie Policy

Cookie Domain Type Description Duration
Necessary Cookies        
JSESSIONID Necessary Used by sites written in JSP. General purpose platform session cookies that are used to maintain users' state across page requests. Session
Necessary This cookies is set by eTracker. Used to check whether the user is being tracked with cookies or tracked without a cookie. Session
Advertisement Cookies        
VISITOR_INFO1_LIVE Advertisement This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.
5 months 27 days
CONSENT Other No description 16 years 8 months 17 days 15 hours 3 minutes
Performance Cookies        
_et_coid Performance / Analytics This cookies is set by eTracker. Used to track interest-based advertisements analytics data. Session
_fbp Performance / Analytics This cookies is set by Facebook. Used to track interest-based advertisements analytics data. Session
LinkedIn Insight Tag Performance / Analytics This cookies is set by LinkedIn. Used to track interest-based advertisements analytics data. Session
YSC Performance This cookies is set by Youtube and is used to track the views of embedded videos. Session

Privacy Files for KION Central User ID Platform (KCID)

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